Perfume Optimised Odour Defence. Every Pood, every wash.

Regular detergent was built for regular laundry. It was never built for what happens to a gi that’s been drenched in sweat since 6am, sat in a bag all day, and needs to go back on the mat tomorrow.

POOD started with that exact problem — not a lab, not a marketing brief, but a bag that wouldn’t stop smelling no matter what was thrown at it.

So POOD was built the way a fragrance house builds a scent — properly, with real structure — and formulated with an antibacterial agent and enzyme-based cleaning, the same category of technology serious athletes already trust.

Not a detergent with perfume added. A fragrance that happens to do the laundry.